“WHY BRAND VALUES NOW DEFINE A BRAND” or “The Rise of the Citizen Consumer.”
- Posted on
- 31st October 2012
- in
- Uncategorized
On Thursday 15th of November, Mike Hemingway (leader of the team that created Dove’s ‘Real Beauty’ campaign and worldwide lead on teams for Proctor & Gamble, M&M Mars, Kodak, Avon, Levi’s and several others), will take to the stage in the Sugar Club, Dublin, to demonstrate how successful brands can deliver better engagement and increased sales, while changing public thinking on key social issues.
Based on his experience of being Worldwide Managing Director and EVP of two of the biggest multinational Agencies, Mike will speak about the critical importance of Brand Values and how they can deliver greater loyalty and higher profit. Mike will explain the success of the Dove campaign and what the key learnings were and still are.
Throughout the evening Mike will share the work he does on helping companies and corporations understand that, to the consumer, WHY they do what they do is as important WHAT they do.
Patrick Haslett, Partnership Manager of Paralympics Ireland will open the evening, sharing the incredible success story of Team Ireland and this summer’s London 2012 Paralympic Games. Patrick will give an insight into Paralympics Ireland corporate partnership strategy which supported the team’s journey to London.
This event is brought to you by the Kanchi Network, which works with Irish Business leadership to promote the disability business case. Join us at this unique marketing event (with a few unexpected twists), for an energetic evening of music, discussion and multi-media presentations. We’ll be asking the question ‘Can Irish brands be global leaders in changing the dialogue on disability?
Date: Wednesday 15th November
Time: 6.15 registration
Location: The Sugar Club, Leeson Street, Dublin 2
Post event entertainment will be provided by Killarney-based accordion genius, Liam O’Connor
Tickets now on sale: Kanchi Network Members €35/Non-members €48, Click Here to book your ticket
Please contact Nicola Donegan (nicola@kanchi.org) forKanchi Network members Promotional Code.
0 Comments